The L.O.L. Surprise! Mix & Make Birthday Cake Tots influencer campaign generated content across TikTok and Instagram amassing more than 1.2m video views.

To celebrate the new L.O.L. Surprise! Mix & Make Birthday Cake Tots hitting retailer shelves, the brand launched an influencer gifting campaign to build anticipation and create a buzz on social media.

The campaign saw carefully selected influencers being sent realistic, life-sized, show stopping chocolate spheres in branded birthday present themed packages to create an engaging and shareable experience. Hidden inside each eye-catching pink and teal chocolate sphere was the new Mix & Make Birthday Cake Tot, representing the brand’s new birthday theme.

The gifting resulted in influencers producing captivating content of the birthday present package being unboxed and the chocolate spheres being smashed, driving interest and excitement leading up to the launch.

The campaign proved to be a huge success, with more than 18 pieces of content going live across TikTok and Instagram, with highlights including celebrity fan, Lauren Pope, and high-reaching TikTok influencer, Gemma Summers. The content has amassed more than 1.2m video views to date.

The L.O.L. Surprise! Mix and Make Birthday Cake range allows children to unleash their creativity by crafting their very own dress for their doll, adding colour and decoration to make their design reflect their personality. With nine characters to collect, children will enjoy creating mix-and-match dress styles for endless hours of play.

L.O.L. Surprise! Mix & Make Birthday Cake has surpassed expectations for MGA Entertainment since launching in January, due to its low price point of £9.99 and its unique creative play experience

The launch of the new Mix & Make Birthday Cake line has been supported with an extensive digital and TV campaign to drive maximum awareness and build excitement.

The Mix & Make Birthday Cake range is available now. For more information about L.O.L. Surprise!, visit www.lolsurprise.com.