LICENSING NEWS

Flair and Tigerhead partner to give Messi fan experience of a lifetime

Published on: 29th November 2019

In partnership with Tigerhead, the team at Flair made one boy’s dream come true last week with a trip to Barcelona to meet the football legend, Leo Messi.

Following a summer of activity, kids across the UK entered an online Meet Leo Messi competition organised in celebration of the Messi Training System collection of balls, goals and football training aids.

The winner, Cameron Massey aged nine from Birmingham, went with his family for a two-night stay in Barcelona and attended the meet and greet experience held at the Barcelona Sports City training ground. During the event, Cameron got to pose for pictures with Messi who also signed t-shirts and Messi Training System products for him to keep as a special memento of the occasion.

Iulia Toader, Boys marketing manager at Flair, said: “We spread the word of this very special prize through social media, pre-roll activity, kid’s influencer videos and with the help of Kick and Kick Extra Magazines. We are delighted to have been able to be part of his very special experience.”

Winner Cameron added: “It was fantastic to meet my childhood idol Lionel Messi. I will remember this for the rest of my life, and it proves that dreams can come true.”

For more information about the Messi Training System brand please call Flair on 0208 643 0320 or email sales@flairplc.co.uk.

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