Norton PR will be working with AB Gee on an influencer campaign across TikTok and Instagram for the new World’s Smallest collection.

Working in partnership with the team at AB Gee, Norton PR is putting in place a targeted influencer outreach programme to support the introduction of new lines into the collectible World’s Smallest range of licensed toys and games.

Designed to focus on 16 of the World’s Smallest lines, the campaign will see a range of high profile parent, family and lifestyle influencers across TikTok and Instagram receiving, unboxing and reviewing the range with content being adapt for owned social channels.

“This is such a fun campaign to work on,” commented Emma Arthur, PR director at Norton PR. “The World’s Smallest collection includes so many iconic, recognizable and loved brands such as Rubiks Cube, Magic 8 Ball, Etch-A-Sketch, Operation and many more that it has cross-generational appeal at a time when lots of people are looking for those perfect stocking fillers and Christmas gifts.”

“We appointed the team at Norton PR to work with us on World’s Smallest as it has a direct line to an extensive database of influencers that offers us a captive and receptive audience for the range,” added Anna Vaughan, Marketing manager at AB Gee. “Its targeted approach to influencer campaign planning means the right products get into the right hands at the right time in order to amplify our marketing efforts behind the brand, link to retail and generate usable content for our in-house social platforms.”

The World’s Smallest range is just one of the many items featured in the extensive AB Gee Christmas catalogue, which began distribution last month.