Argos has revealed its highly anticipated list of toys set to dominate Christmas wish lists in 2023, with 50% of the list coming in for under £30.

The list includes everything from Spin Master’s Bitzee Interactive Hologram Pet, Drew the Mint Dragon Squishmallow (exclusive to Argos), Hasbro’s Furby Purple Interactive Plush and Moose Toys’ Beast Lab.

Iconic toy brands continue to make the list, with Argos predicting the Nerf Elite Double Punch Blaster and no less than three Lego sets – Star Wars 332nd Ahsoka Clone Trooper Battle Pack, Dobby the House Elf, and Lamborghini Huracan Tecnica – will be flying off the shelves and into the hands of kids young and old. Toys based on the stars of much-loved TV and movie properties also make an appearance, including the Teenage Mutant Ninja Turtles Pizza Delivery Van (Playmates Toys, via Character Options) and Gabby’s Dollhouse Cruise Ship (Spin Master).

It’s no surprise Barbie is set to be a favourite this Christmas. Argos’ exclusive Barbie Estate Dolls House with 3 Dolls is already flying off the shelves and shows no sign of slowing down. Perfect for animal lovers, Argos has selected a new and exclusive edition of Little Live Pets – My Puppy’s Home Dalmatian Edition (Moose Toys) – as well as the Harmony Fingerlings Monkey from Character Options. And one of the most hotly anticipated toys, the MGA’s Miniverse Collectible Diner, comes in at just £8.99.

Alongside the big name brands appearing on this year’s list, Argos has also chosen a number of Chad Valley lines: Design A Friend Connie Designer Fashion Doll, Chad Valley Trevor T-Rex, Chad Valley Wooden 2 in 1 Café, and Chad Valley Pizza Set.

Fay Williams, head of toy buying at Argos, said: “It’s clear that innovation in the toy world is having a big impact on what’s hitting the shelves this Christmas. We’re seeing some exciting changes when it comes to interactive and educational toys, as well as continued evolution of toys that inspire creativity through role-play. I’m particularly excited to see how science-inspired toys like Beast Lab and new challenge toys like My Puppy’s Home become future Christmas classics. We sell a toy every two seconds at Argos and alongside the incredible innovation in the industry, it’s wonderful to see nostalgic brands like Furby, Barbie and Lego loved by a new generation of kids.”

Fay added: “We know that the increased cost of living will be playing on families’ minds this Christmas, so we’ve made sure to include a variety of toys that offer great value whatever your budget, interest or play passion.”

Argos’ Top Toys for Christmas are as follows:

• Beast Lab – Moose Toys (RRP £90)
• MGA’s Miniverse Diner – MGA Entertainment (RRP £9)
• Squishmallows Drew the Dragon – Jazwares (RRP £13)
• Fingerlings Monkey – Character Options (RRP £18)
• 332nd Ahsoka’s Clone Trooper Battle Pack – Lego (RRP £21)
• Harry Potter Dobby the House Elf – Lego (RRP £25)
• Bitzee Interactive Pet – Spin Master (RRP £32)
• TMNT Pizza Fire Delivery Van – Playmates Toys (RRP £40, via Character Options)
• Nerf Elite Double Punch – Hasbro (RRP £40)
• Technic Lamborghini Huracan – Lego (RRP £47)
• Furby – Hasbro (RRP £65)
• Little Live Pets My Puppy’s Home Dalmatian Edition – Moose Toys (RRP £65)
• Gabby’s Dollhouse Cruise Ship – Spin Master (RRP £65)
• Barbie Wow House – Mattel (RRP £170)
• Chad Valley:
  • Trevor T-Rex (RRP £9)
  • Pizza (RRP £11)
  • 2-in-1 Wooden Cafe (RRP £25)
  • Connie Designer Fashion Doll (RRP £30)