NEWS

Asmodee to launch dedicated Family Games range at Toy Fair

Published on: 17th January 2020

The range will be heavily supported with sales and marketing initiatives.

Asmodee UK is to launch a new Family Games range at Toy Fair 2020, showcasing best-in-class products that excel at bringing all ages together around the tabletop for shared fun.

Games retailers have never had a wider range of options for quality board games, thanks in part to Asmodee’s comprehensive and varied portfolio. This collection – which will be heavily supported with sales and marketing initiatives – will highlight must-have titles in an easily recognisable way.

The Family Games range is led by Dobble 360, the 360° twist on the UK’s biggest-selling game of the last two years. Dobble brings players of any age onto a level playing field, and this exciting new version adds an element of memory to the game of speedy observation. Dobble 360 will benefit from comprehensive marketing support, including a huge TV and digital advertising campaign.

Also featured are Ticket to Ride London, the bite-sized edition of the millions-selling Modern Classic board game that lets players rush around the capital for points in just 15 minutes, and the popular BrainBox range of educational games, which deliver learning and memory challenges based on a variety of topics.

The collection is completed by the hilarious dexterity challenge Crazy Eggz, the shadow-puppetry creativity of Picture Show and the magnetised sailing adventure of Bermuda Pirates.

The creation of the Family Games range follows similar groupings of key products by Asmodee for clear marketing focus, including the Modern Classics, Party Games and newly rebranded Quick Play titles.

Visitors can find Asmodee at Toy Fair on Stand E109 but should also visit Stand E15, where some of Asmodee’s standout brands will be celebrated, including Dobble, Catan and BrainBox.

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