Autumn Fair has launched a new campaign, from the show floor to the shop window, promising newness and original products.
Autumn Fair has announced the launch of its new campaign theme, promising a celebration of newness and original products that will bring retail stores to life, putting the spotlight on the allure of the shop window and the best of British suppliers.
Following constructive dialogue with key partners, buyers and loyal brands, Autumn Fair returns on the 1st – 4th September at NEC Birmingham with a renewed focus on independent retailers. Placing the buying experience at the forefront, the show revamps as a destination for buyers to explore a wealth of new and captivating products. Recognising the importance of swift transitions from the show floor to the shop window, Autumn Fair will curate a selection of over 500 suppliers primed to deliver on smaller minimums.
Autumn Fair 2024 will host the retail market’s bellwether brands in every major sector across home, gift and fashion, with over 30% of brands exclusive to the show. The September buying show will also celebrate the best that Britain has to offer, paying homage to the British suppliers who are able to fulfill quick turnarounds with new products on small order quantities to cater to the evolving needs of the indies.
Attracting a diverse array of independent retailers eager to rejuvenate their product offerings for the year-end season, Autumn Fair has introduced entry-level exhibitor packages and pavilions to satisfy the desire for newness and enable new businesses with fresh ideas the opportunity to meet their first customers.
Jackson Szabo, portfolio director at Autumn Fair, said: “We’ve listened to all the constructive feedback from our community, and we’re excited to bring a new energy and focus to Autumn Fair. From the show floor to the shop window, every retailer wants to be inspired with original products that they believe will bring their stores to life. Autumn Fair is where buyers come to shop. Independents come to Autumn Fair to replenish inventory for end of year, and the buying trend is now little and often. With limited storage capacity and lower cash flow, this buying strategy is necessary to prepare for the increase in end of year sales.
“We will be putting buying at the forefront of everything we do. We’ll be revamping the way buyers shop the show with improvements to the onsite experience, website, registration and more, to help them best prepare and get the most out of the show. We’ll be creating more trails and buyer experiences to enable them to find the right brands. Autumn Fair will be their trusted resource to shop the brands that can make a difference for them now.”
Samantha Gibbs, owner of Nest, a trio of giftshops in Leicestershire, said: “Autumn Fair is a staple in my buying schedule. It punctuates the season shifts and provides huge opportunities to shop new products that will be available for the autumn/winter. This guarantees your shop windows are looking as fresh, current and relevant as they can be, and without the fair it would be far harder to achieve that.”
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