Baby born, specialising in imaginative play for children, has expanded its product range with the release of three new product lines this autumn.
This September, Baby born is making its mark in the collectible doll space with the launch of the brand-new pocket-money Baby born Minis, suitable for ages three and over. The new series sees six Mini Babies and six Sisters and Brother dolls available to discover, each with movable arms, legs and heads, and an array of interchangeable accessories, colour-changing features and play sets. Children can collect them, create adventures and have fun designing their own world of miniature play with the Baby born Minis family.
The 6.5cm Baby born Minis Babies have either an exciting colour change feature or a metallic colourway, and each comes with its own pet companion. The 7cm Baby born Sisters and Brother dolls come with an interchangeable accessory.
The brand is also launching eight play sets, including a Highchair with Luna, Bathtub with Amy, Summertime with Lara, Simon with Scooter, Horse Club set with Kim, Stroller with Eli and Happy Birthday Lea. The majority of play sets come with an exclusive doll.
Launching alongside, and supporting the Baby born Minis range, is the Baby born Minis Campervan with exclusive Jasmine Minis doll. As part of the play set, children also receive stickers, allowing them to decorate the Campervan however they wish, in addition to a range of fun miniature accessories such as a bike, table, stools and grill.
This September, Baby born is set to grow in the plush category with the launch of Baby born’s best friend – the brand-new Baby born Bear range. The Baby born Bear is suitable from birth, and comes in three different colour bodies. With a super soft plush feel and movable arms and legs, the bear can stand with support and wear and play with all of Baby born’s accessories and play sets.
Launching alongside the bear is a variety of new outfits and a themed accessories range.
Also in autumn comes Baby born’s big sisters and brother – the Baby born Sister Play & Style, Sister Play & Style Brunette and Brother Play & Style 43cm dolls – all suitable for ages four and over. The dolls come with seven lifelike functions and 10 accessories each.
Ellie Moore, Sales director at Zapf Creation UK, said: “This autumn is a really exciting time for Zapf Creation’s brands with the launch of a multitude of product lines across Baby Annabell and Baby born. Zapf Creation has been continuing to innovate its products and create special moments for children for over 90 years, and we’re looking forward to seeing what the next 90 have in store.”
Zapf Creation’s new 100% plastic free packaging allows children to see inside and interact with the product before purchasing – enabling a heightened buying experience.