A new distribution deal inked between Bandai and Basic Fun! will see Hasbro’s Littlest Pet Shop return to the UK and some key EU markets from 2024.

Bandai, a leading global marketer of toys and entertainment products, has been appointed distributor for the relaunch of the iconic collectible range Littlest Pet Shop in the UK and key EU markets.

First launched by Hasbro in 1992, the relaunch of Littlest Pet Shop will be driven by a multi-year exclusive partnership between Hasbro and Basic Fun!. As part of its distribution agreement with Basic Fun!, Bandai will bring this legacy toy collection to the UK, Ireland, France, Belgium, Luxembourg, The Netherlands, Germany, Austria, Switzerland, Italy, Spain & Portugal, and Mexico in 2024.

With over 1b pets sold worldwide since the brand’s initial launch over 30 years ago, the original collectible pet range included more than 3,000 Littlest Pet Shop pets, with the average child owning 25 pets to play with, display and trade. As a testament to its legacy status, the quirky, edgy, and undeniably cute pets synonymous with Littlest Pet Shop remain popular with kid and kidult collectors today.

One of the great toy successes over the years, Bandai’s newest distribution line will include Basic Fun!’s cross-category range of collectible figures and play sets as well as an immersive digital play experience.

The new Littlest Pet Shop collection will launch globally in Q1 2024.