Barbie You Can Be Anything: The Experience opens in autumn

Published on: 3rd August 2023

Sheffield’s Meadowhall will host the new attraction which builds on the Barbie brand legacy and lets kids experience career options in bespoke interactive zones. 

Meadowhall is working with Mattel and award-winning experiential events production company Bakehouse Factory to bring the UK’s number one doll property and global phenomenon, Barbie, to Sheffield for Barbie You Can Be Anything: The Experience, premiering this Autumn.

The new attraction builds on the Barbie brand legacy of representation of girls and women enjoying a huge spectrum of careers, and youngsters and their families will get the chance to try out numerous career options in bespoke-designed, interactive zones. Developed by the creative minds of the Bakehouse team, in partnership with Mattel, the attraction is hosted by performers who will bring a high-energy immersive interpretation to some of the careers Barbie has on her long CV.

Bright, colourful and extremely interactive, this is a hands-on experience that encourages children to get involved. From being a pilot in the Barbie Dreamplane, to designing a Barbie outfit in the fashion design studio, or learning about underwater life as a Marine Biologist, this is a place where kids are told ‘You Can Be Anything’.

Thousands of visitors are expected to experience the attraction during its Meadowhall residency; each one enjoying a unique 90 minutes of entertainment.

“For generations, Barbie has been at the forefront of fostering imagination and encouraging children to dream big by exploring various career paths”, said Julie Freeland, senior director, Location Based Entertainment at Mattel. “With a multitude of innovative, interactive zones showcasing numerous career options, Barbie You Can Be Anything: The Experience will serve as another example of Barbie’s commitment to inspiring the limitless potential in us all.”

Darren Pearce, centre director at Meadowhall, added: “We are delighted to be the first venue in the UK to host Barbie You Can Be Anything: The Experience. We’re always looking for new experiences to bring to the centre that will continue to enhance our existing offering for visitors and look forward to welcoming the world’s best-known doll brand to Meadowhall. We cannot wait to see it come to life.”

The attraction will open its doors on 30th September and run until 7th January 2024. It is a ticketed event for all ages; more details on where to buy tickets and opening times can be found here.


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