Bids are open for the Toy Trust 2024 Media Auction

Published on: 17th January 2024

The Toy Trust has opened this year’s Media Auction, which will feature exclusive media opportunities from leading outlets and new partners.

Toy Trust

The annual Toy Trust Media Auction of valuable airtime, magazine and online spots is now open, and advance bids are welcome. The auction will continue throughout Toy Fair 2024 at Olympia London from 23rd – 25th January and will close at 3pm on Thursday 25th January, the last day of the event.

Highly valuable airtime, online and printed media spots have been kindly donated from the UK’s leading media outlets and the toy trade press, including Toy World. The result is a massive £155,000+ of media space to bid for. The auction is a classic win-win scenario for all; companies can bag themselves a media bargain whilst all funds raised go to help the Toy Trust’s chosen children’s charities throughout the year.

AS well as the toy trade press, this year’s auction boasts items from Sky Media, Five (Milkshake), SuperAwesome, Red Media Sales, Diversity Media Sales, Moonbug, Hoopla, Precise TV, Little Dot Studios, Gameloft and WildBrain. New for 2024, The Toy Trust is pleased to be expanding its offering with items from new partners: BBC Studios, Playwire, Media 16 and Netmums.

Details of each can be viewed on the Toy Trust Media Auction page, which will also be updated at intervals with the current highest bids. Bids can be placed online here or in person via auction boards which will be positioned in the BTHA Exhibiting Members Lounge at Toy Fair on stand UL205.

Founded by the BTHA, The Toy Trust exists to raise money mainly from the toy industry, its suppliers and friends. The charity distributes the money raised to charities helping disabled and disadvantaged children in the UK and overseas.


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