Toy Fair 2022 will take place from the 25th-27th January at Olympia, London, using the Grand and National Halls.

The British Toy & Hobby Association is excited to announce that the application process for Toy Fair 2022 is now open, and exhibitors can apply on the Toy Fair website here.

The BTHA said it was extremely disappointed not to be able to host the industry this past January, but is working hard towards preparing for the 2022 event. The dates have been confirmed as the 25th-27th January 2022.

In a statement, the BTHA added: “The safety of all participants is extremely important to us, so we will be following government guidance to ensure we conform with all regulations and safety measures. We expect further guidance in the coming weeks and will update participants accordingly.”

Returning exhibitors can select either a straight repeat or may consider a different space or stand size; 2021 stand space will be held until at least the end of April. Deposit payments made by the end of April will qualify for a 3% early booking discount.

In the unfortunate event of the show not being able to go ahead (at the discretion of the BTHA Board), the organisers have assured exhibitors that it will issue full refunds.

The BTHA also reported that redevelopments at Olympia are in full swing, predominantly affecting the West and Central Hall areas, and said that any exhibitors likely to be impacted by minor changes affecting parts of the Grand and National Halls will be contacted in due course. Exhibitors will also be updated with any changes to venue operations, such as. traffic marshalling, parking, catering, etc, as soon as further details from Olympia are confirmed.

Full show details can be found on the website www.toyfair.co.uk and any questions regarding Toy Fair should be addressed to either Majen@btha.co.uk or Rebecca@btha.co.uk.