Boost for Posh Paws’ Eco Earth Range

Published on: 15th February 2023

Posh Paws’ recycled plush toys won an award at Toy Fair and also featured in a toy trends feature on This Morning.

Posh Paws International‘s Eco Earth plush range is garnerning attention, having received a Toy Fair Hero Award for its Cute Eco Earth Animals at Olympia and appearing in a Top Toy Trends segment on ITV’s This Morning.

The range consists of over 30 animals in both 12-inch and 7-inch sizes, meaning there are more than 60 plush gifts available, providing retailers with a wide selection of product choice and price-point variation for their consumers. New animal collections will be added to the Eco Earth range throughout the year, featuring animals from Koalas and Sealife to Dogs, in sitting and lying positions.

All of the Eco Earth plush toys have been produced using stuffing and plush fabrics made from 100% recycled post-consumer waste plastics. Packaging hang-tags have been printed using recycled paper tags and biodegradable soy-based inks.

The Cute Eco Earth Animals are the newest additions to the Eco Earth range and consist of a Koala, Panda, Monkey and Sloth with big eyes and chunky heads, designed for younger fans to cuddle up with and take wherever they go.

There are three other animal collections available in the range, designed in a realistic style, that include animals from different regions of the world. The Woodland Animals inspired range includes a Fox, Red Squirrel, Deer, Rabbit, Barn Owl and Hedgehog, while the Arctic Collection includes a Polar Bear, Seal Pup, Orca, Walrus, Arctic Wolf and Penguin.

The Out of Africa assortment features a Sloth, Meerkat, Leopard, Brown Bear, Silverback Gorilla and Panda, while the the final assortment, Around the World, includes a Hippo Calf, Giraffe, Monkey, Elephant, Tiger and Lion.

Posh Paws encourages consumers to donate unwanted toys to new loving homes and to keep on recycling with messaging on hang-tags and marketing communications.

For more information call 01268 567317 or email


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