Brainstorm has announced great strides in its sustainability efforts with crucial reductions in single-use plastics across the business.
The company has been implementing robust practices over the past few years to ensure that its sustainability goals are met in line with its own stringent targets, and the compliance team has outlined its goals for 2024 and beyond.
Most notably, the company has reduced plastic packaging across all ranges which is evident on all new product launches as well as being implemented throughout existing lines. With the ultimate aim of eradicating single-use plastic from all of its products, Brainstorm has introduced a programme to change all of its blister packed items into a carboard pack using recycled or FSC card where possible. So far, the company has reduced its plastic importation by 30% per annum, with ambitious targets for 2024 and beyond.
Helping Brainstorm with its net zero journey is the Beyondly compliance scheme, which ensures the company meets all obligations for plastic packaging tax, waste electrical or electronic equipment (WEEE) and more. Brainstorm’s Gisburn head office, which is also home to the company warehouse, also achieved its goal of 100% renewable energy in August 2023.
Katey Greenwood, compliance manager at Brainstorm, said: “We are wholly committed to our net zero journey and are continuously looking at ways in which we can achieve more sustainability across the company to help us meet the rigorous targets we have set ourselves. Retailers will have already seen this implemented across packaging which not only benefits the environment but also thoughtfully adds to our product quality and aesthetic.”
She added: “We are enjoying this process immensely and it has had a positive impact on the business as a whole; we are consistently looking at ways to innovate to reduce our environmental impact. Since we began measuring our scope 1 and 2 carbon emissions two years ago, we have reduced GHG emissions by 18.9%. We have set a target to reduce scope 1 and 2 emissions by 40% by 2030 against our April 2020-March 2021 baseline.”
Readers can view the Brainstorm range on the website here, and get in touch at 01200 445 113.
