To celebrate the arrival of the 300-page Smyths Toys Superstores Christmas Catalogue, shoppers are invited to a special launch party tomorrow at stores across the UK. 

The free Smyths Toys Superstores 300-page catalogue is out now, with shoppers able to pick up a free copy in-store today.

To celebrate the launch, customers are invited to attend a UK-wide catalogue launch party on Saturday the 23rd of September. The party will take place from 9am across all Smyths Toys Superstores in the UK. At this year’s party, guests can get their faces painted, enjoy some delicious candy floss, and be in with the chance to meet their favourite costume characters (at selected stores).

The Smyths Toys Superstores party will also include free giveaways. Tomorrow’s party guests will be able to take home Disney Doorables and Simbrix Bags, while stocks last. The launch party will also give guests the chance to win a £150 Gift Voucher, while a iDance DJ station at each store will let those really in the party spirit try out a digital dance mat.

In addition to the party, the catalogue launch campaign is supported with a TV, radio, a  YouTube advert, social media content and an influencer campaign.