British Heart Foundation calls for toy donations

Published on: 22nd November 2023

To cope with bumper demand in its shops, the British Heart Foundation urgently needs more stock of unwanted toys, games and puzzles.

Families across Britain are being asked to make room for Christmas and donate their children’s unwanted treasures to the British Heart Foundation (BHF), as the charity deals with bumper demand for toys, board games and puzzles this festive season.

To help encourage donations, the charity has released a series of images where cheeky elves can be seen guiding toys to the nearest BHF shop.

The elves’ endeavours come as the charity has said demand for second hand toys has increased. The BHF urgently needs quality donations to keep shops stocked with second hand gifts for Christmas. The children of those working in the toy trade often end up with an excess of toys in their homes, and families who might be clearing out the toy boxes and cupboards to make room for Christmas are invited to donate their unwanted items so another child can enjoy a preloved treasure. These can be dropped off at any of the BHF’s 680 shops or can be posted using the BHF’s free downloadable label, available from its website.

Allison Swaine-Hughes, Retail director at the BHF said: “Christmas is an incredibly expensive time of year especially for families. BHF shops are a fantastic place to pick up gifts for all the family at a fraction of the price. We’re already seeing an increased demand for toys and games ahead of the festive season. So, as you start decluttering to make room for Christmas in your home, please consider donating unwanted toys, games and puzzles to the BHF for new families to enjoy.”

Ambassador Dr Helen Nuttall, founder of What Luna Wore and mum of one, is supporting the toy donation drive and commented: “My daughter and I have really enjoyed making room for Christmas by sorting out toys and games we no longer play with to donate to the British Heart Foundation. Knowing that these toys will find a new home in time for Christmas and help fund vital research into heart and circulatory diseases is special. Donating to charity increases dopamine and makes you feel good, as might the rewarding activity of shopping preloved.”

The BHF’s eBay site is the world’s largest charity retailer on eBay. The charity’s toy expert, Christopher Walker, added: “If you donate to the BHF, you’ll make someone else’s day by giving your toys a new home and a new lease of life.”


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