John’s responsibilities will be to strengthen retailer relationships in the UK and Ireland and manage all commercial and operational aspects of the Canal Toys business.

Canal Toys, one of the fastest growing creative play companies in the UK, has announced the appointment of John Briggs as commercial director for the UK and Ireland.

Canal Toys’ market leading growth ambitions, combined with many additional distribution opportunities, means that the time has come to supercharge the business by appointing someone of John’s calibre with cross functional skill set that match Canal’s DNA and future development plans.

John responsibilities will be to strengthen and maintain retailer relationships in the UK and Ireland. Going forward he will also manage all commercial and operational aspects in the business and work with the CEO on all key strategic matters to execute a five year growth plan.

CEO Anthony Grimaud said: “Having worked with John previously, I am really excited to have the opportunity to work with him again. John’s reputation in the industry over 20 years is second to none. His extensive industry knowledge and leadership skills will be a game changer for Canal, enabling us to operate at our very best in the UK and Ireland.”

“This is a hugely exciting time to be joining Canal Toys,” commented John, whose previous roles include sales/commercial director at Epoch Making Toys, as well as positions at MGA and Vivid. “When this opportunity arose, it was one that simply couldn’t be ignored. With a combination of superb in-house ranges, which are expanding, and increased retail partners as well as new distribution partnerships, there was little to think about. I am really looking forward to working with Anthony, Patrick and the team to help continue the growth of the UK and Ireland business.”

Canal Toys brands include, Studio Creator, Photo Creator, Airbrush Plush, So Slime, So Bomb DIY, , Style 4 Ever and Art Lab.