Cartamundi Entertainment UK has appointed Nigel Kay as its new sales director.

In line with a series of strategic appointments within the company, industry specialist Nigel will be joining the world’s largest manufacturer and distributor of playing cards and board games as Cartamundi continues to grow across Europe.

An experienced sales management professional with success in building brands, Nigel’s experience includes senior sales positions at Hasbro, Mattel, Bandai and more recently, Creative Kids.

“Nigel joins Cartamundi Entertainment at an exciting time, when we are investing heavily in building and creating teams within our business and are dedicated to creating and bringing our brands to market,” said Javier Berasategui, VP Retail & Gaming EU. “Nigel is a perfect fit for the business and brings a wealth of knowledge to the role as we focus heavily on building strong relationships with key accounts and in particular, the independent trade.”

Nigel said: “This is a fantastic opportunity for me to join Cartamundi, as the company emerges into the market with a driven, creative and ambitious team that has been re-organised to best serve the various markets and retail networks that support our business. I’m excited to strengthen our existing relationships and build new partnerships across the retail landscape with consumer-focused plans that bring our brands to life in store.”