Cartamundi Entertainment has announced the UK distribution deal for global live game sensation Outsmarted, which it describes as a future classic in the making.

In partnership with QPlay, creators of the successful board game, Cartamundi will oversee all distribution across Europe and the UK for 2024 and beyond.

The TV quiz show family board game which connects with mobile, tablet or laptop, Outsmarted has sold more than 400,000 copies to date, with international versions in more than 10 countries and is played by more than 2m people worldwide.

“We are dedicated to creating hybrid games that can be played by families across the globe with highly localised content in every regional version,” said Stuart Nice, CEO at QPlay. “We are thrilled to be partnering with Cartamundi Entertainment, which offers unrivalled distribution channels and localised sales knowledge across Europe and the UK. Its experience in the games market lends itself perfectly to enable us to reach and support our customers across multiple territories as part of this new and exciting partnership.”

Andrew Brown, Marketing director Northern Europe at Cartamundi, commented: “The Outsmarted game brings something completely new to the category and with its live game play and evolving questions, keeps players coming back to play. These features combined with its seamless ability to create a fun level playing field for all the family means it is a future classic in the making.”

Outsmarted is available now for immediate sales opportunities and has a full programme of support behind it for the year, kicking off from Easter. For more information or sales enquires please contact sales.uk@cartamundi.com