Casdon has named Carousel as its new PR and digital agency to manage media relations for the toy brand.

The Manchester-based agency will be dealing with product placement, key launches and events, media and influencer partnerships, social media for the UK and more.

Known as pioneers in the role-play category with more than 75 years of innovation, Casdon manufactures a wide range of toys designed to give children the tools to learn through play – helping to develop social and language skills, core motor skills as well as coordination and numeracy.

Simone Inskip, marketing manager at Casdon, commented: “It’s a busy and exciting time for us here at Casdon and we are delighted to be working with Carousel PR. Its experience and understanding of our brief and our brand speaks volumes. We look forward to a successful relationship and the support of the Carousel team as Casdon continues to grow.”

Gawen Higgins, founder and joint MD of Carousel, added: “We’re excited to be adding Casdon to our portfolio of clients. The brief was well suited to Carousel thanks to our extensive lifestyle and family experience and we look forward to working together to achieve Casdon’s PR and social media objectives.”

Carousel continues to boast a strong cross-sector client mix across its PR and digital teams, including Selfridges, MGA Entertainment, Camp Bestival, Victorious Festival, IHG Hotels and Cotton Traders.