Role-play pioneer Casdon has launched a new direct-to-consumer website just in time for the Christmas shopping period.

The website will allow consumers to order a range of best-selling role-play toys directly from the brand, meaning parents, grandparents, gift-givers and carers can be first in line to get their hands on Casdon’s toys as well as access free play ideas, blog posts and helpful advice – all under one roof.

With over 77 years of innovation under its belt, and on a continuous mission to give children (and adults) the tools to learn through play, Casdon has invested in a Play Ideas section where parents can download creative and educational play packs to print and use at home or on-the-go.

As a celebration of the launch, visitors to the website will receive 10% off their first order when signing up to the mailing list, including on best-selling toys from the Casdon range such as the Henry and Hetty and Dyson vacuum cleaner lines and the recently launched Dyson Supersonic and Corrale Deluxe Set.

In addition, all orders have a full 60-day free returns policy, as well as free delivery on orders over £25.

Simone Inskip, Marketing manager at Casdon, said: “We’re really proud of the new site and can’t wait to welcome visitors to our new ‘digital playground’. This is an exciting next step in our journey to ensure we continue to inspire the next generation to learn and develop through play. Whether for gift inspiration or simply looking for some free fun within the Play Ideas area, we’ve worked hard to ensure there is something for everyone on the new site.

“As with all projects of this scale, a lot of work and dedication has gone into launching www.casdon.com and we are so grateful to everyone who has helped support us along the way.”