American toy company Sky Castle Toys is collaborating with Character Options to bring Sticki Rolls, wearable and shareable sticker bracelets, to the UK.

Sticki Rolls is an innovative new line of sticker bracelets that Character Options says will revolutionise how kids collect, share and display their favourite stickers. It combines the love of stickers with the latest trends in fashion accessories, offering an unmatched experience for kids aged five and up. Unlike traditional sticker sheets, Sticki Rolls are ingeniously designed as fashionable bracelets that contain rolls of stunning, kawaii-themed stickers. Each Sticki Roll ‘charm’ houses 10 easy-to-peel stickers, for a total of 50 stickers per bracelet.

This collectible range, which will include three SKUs priced from £4.99 to £19.99, will be available in the UK from summer. This will ensure the range is poised to capture demand for creative play throughout the school holidays, with a huge awareness drive already planned for the back-to-school season to drive the craze forward and into the playground.

Mark Hunt, Marketing director at Character Options, said: “We are beyond excited to be partnering with Sky Castle to bring Sticki Rolls to the UK. This is an IP that offers children a creative outlet in a collectible format, with more than 1,000 holographic, re-stickable stickers coming for Series 1 alone. Each is designed by renowned kawaii artists from around the globe, with differing rarity levels. But it’s about so much more than just collecting stickers; the brand also encourages children to foster connections through sharing stickers, spreading positivity and ‘sticking together’.”

“We’ll be putting a lot behind the launch with media support across linear and YouTube, amplifying the brand across social media, with a huge push across TikTok,” he added. “It’s going to be everywhere – watch this space.”

For more information about Sticki Rolls and the wider Character Options’ portfolio, call 0161 633 9800 or email sales@charactergroup.plc.uk