Circana Global Toy Industry Performance Award winners

Published on: 1st February 2024

The awards recognise the top selling toys, properties and manufacturers across the United States, Europe, Canada, Brazil and Mexico.

Circana, a leading advisor on the complexity of consumer behavior, has announced the winners of its 13th annual Toy Industry Performance Awards. The awards recognise the best-selling and top gaining toys, properties and manufacturers based on 2023 sales globally* and in the US, Europe, Canada, Brazil and Mexico, according to Circana’s Retail Tracking Service.

“As we begin a new year and many of us gather together at the international toy fair in Nuremberg this week, Circana is incredibly proud to celebrate the innovation and quality of toys and games being developed to inspire the joy of play around the world,” said Ricardo Solar, EVP of Entertainment at Circana. “We wish all the winners, and the entire toy industry, success in 2024.”

The results are as follows:





*Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Mexico, Brazil and Australia

**Properties with the largest increases in value sales


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