Readers wishing to speak with the KAP Toys team about its latest ranges are urged to book at appointment at London Toy Fair ASAP. 

Claire Beard

Claire Beard (nee Donovan) has joined KAP Toys as brand manager, where she will be working across all product categories. The role will utilise Claire’s 15+ years of experience in the toy industry, gained in previous buying and sourcing roles at Woolworths and Mothercare/ELC.

The brand manager role sees her work from product conception right through to planning the launch and execution of all marketing campaigns. Coupled with her formidable experience as a buyer, she will also be challenging the sales team for success.

Speaking about her new role, Claire said: “I am overjoyed to be joining the KAP Toys Team as it celebrates five years together. The range for 2023 is amazing. I am delighted to be working with such a fabulous product mix and I’m lucky to have seen some of the future plans too. It is great to be back in the wonderful world of toys.”

Nathaniel Southworth, managing director, said: “We are absolutely thrilled that someone with Claire’s experience, skillset and passion is joining our team. From the moment we started discussing the business I knew we had to try to bring her on board. I couldn’t be more delighted to begin handing over some responsibilities to her and planning the next phase in KAP Toys development.”

Readers are encouraged to make an appointment to guarantee time with the KAP Toys team at London Toy Fair, although the team will try its best to accommodate any walk-ons at the show. The KAP Toys stand is Upper National N66.

Contact Neil Leah, head of Sales for an appointment on 07887 998 528 or orders@kaptoys.com.