Toy developer Kid Kreations teams up with Click Distribution to introduce its new plush toy brand Swapsies, which will launch at London Toy Fair 2024.

Kid Kreations has partnered with Click Distribution (UK) for its brand-new plush IP Swapsies. The partnership will see Click assume the role of exclusive UK and Ireland distributor for the range.

Launching at London Toy Fair, Swapsies is a new collection of interchangeable, super-soft and squishy plush characters. Collectability is at the core of the range, with eight Swapsies and six Lil’ Swapsies plushies to discover.

Swapsies allows children to create their own soft toy characters, offering endless switchable fun. Each Swapsie comes with surprise bags within, revealing different sets of ears and tails for children to make, swap and play with, meaning kids can create a whole host of cute characters.

Linda Osborne, managing director at Kid Kreations, said: “We’re thrilled to be partnering with Click Distribution (UK) on Swapsies. It’s an innovative concept that offers something completely new in the plush category and Click is the perfect partner to help us get Swapsies into the hands of a wider audience in the UK while also reaching children globally.”

Luke Hillier, CEO of Click Distribution, commented: “We are delighted to be working with Linda, Debbie and the Kid Kreation’s team. The Swapsies range is fresh, innovative and has all the right components to shake up the plush category. We can’t wait to start presenting this fabulous range to our loyal account base at London Toy Fair next week.”

For a first look at Swapsies, visit Click Distribution at London Toy Fair, Stand UL120, or to make an appointment, email the sales team: click@clickdistributionuk.com