Click Europe has become an approved UK distributor for renowned German toy manufacturer Playmobil.
Click Europe is set to distribute new, exclusive ranges to the UK market, as well as end of line discounted stock and pre-filled free standing display units with in-store support materials.
The company has been an approved Playmobil UK stockist since March 2020 and has recently expanded its wholesale distribution network to enhance both scale and product offering, building on strong ties with the Playmobil brand.
The two companies have previously joined forces to enhance their marketing expertise and run joint promotional competitions, including influencer campaigns to further raise awareness of product lines and the brand.
To celebrate the June half-term and involve UK families, a competition was run to win a Playmobil City Action set which received a reach of more than 10,000 users across Facebook and Instagram, and over 1,500 entries.
Building on this success, the next collaboration will be towards the end of the summer holidays; Click Europe will be running a competition across Facebook and Instagram, complementing Playmobil’s series of fun and impactful TV ads across the Pop and Tiny Pop networks.
In addition to working with high-profile global brands like Playmobil, Click Europe has grown its expansive catalogue of in-house products and brands which cater from early years developmental stages all the way through to adult focused fitness and leisure items. These include Boppi (pick up and play toys for children aged 3-8yrs), Bopster (scooters and jigsaw puzzles for 8yrs+), Just Be… (leisure & fitness range), and Land Surfer (stunt scooters and skateboards).
Steve Finch, managing director of Click Europe, commented: “We’re always looking to enhance our product portfolio with brands that are known and trusted. Playmobil, with its heritage and reputation for imaginative play, truly fits with our core values of timeless, family fun. I’m so proud that we can now add ‘approved UK distributor’ to our offering and am excited to see where our already flourishing relationship with Playmobil takes us.”
Alf Blohm, head of Sales and Operations at Playmobil, added: “We are delighted to have Click Europe as an approved UK distributor. Its commitment to quality and understanding of the toy market make the company an ideal partner for us. We look forward to working closely with Click Europe to bring our beloved Playmobil toys to even more families across the UK.”