NEWS

Click Europe to launch new boppi range at London Toy Fair

Published on: 22nd January 2024

Click Europe will be unveiling a brand new eco-conscious puzzles and games collection under the boppi label at this year’s London Toy Fair.

Family-founded British toy company, Click Europe, is set to launch a new range of puzzles and games under its boppi brand at Toy Fair, London next week. New to the market is a boppi Unicorn 150pc Round Jigsaw Puzzle. Alphabet Round Floor Puzzle, boppi Stacking Cubes and a new line of popular boppi games to include Dominoes and Pairs.

Made from recycled card, the new puzzles and games will add to boppi’s ever-increasing range of products for eco-conscious families with children aged 18 months and over.

Click Europe has worked once again with Canadian Children’s illustrator Laura Watson to create a magical fairytale feel for the Unicorn Jigsaw puzzle, and to create a consistent look and feel across the rest of the new range.

Steve Finch, managing director of Click Europe, commented: “Our boppi range is going from strength to strength with the Round Puzzles making it on to ITV’s This Morning at the end of last year and the World Map entering the top spot for our best-selling product in December.”

He added: “The team has worked really hard to create a range that’s aesthetically beautiful, fun and unique that we know will resonate with an already established audience.”

The line is distributed in the UK by Click Europe which can be found on Stand UN59 at London Toy Fair.

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