NEWS

Crystalverse celebrates launch weekend with in-store influencer event

Published on: 19th October 2023

Curious Universe partnered with specialist Arts & Crafts retailer Hobbycraft for the Crystalverse launch event, which saw YouTube star Harlow Luna White engage with fans.

Crystalverse

Pony-mad social media star Harlow Luna White met fans, signed autographs, and enjoyed playing with Curious Universes’ new Crystalverse range

Leading Arts & Crafts and Toy retailer Hobbycraft played host to a crowd of Harlow Luna White fans this weekend, when the YouTube star was the main attraction at a dedicated launch event for the new Curious Universe Crystalverse range.

The ticketed event was the first in a series of experiential initiatives designed to introduce the Crystalverse toy line to consumers and influencers over the coming weeks as the range hits stores nationwide.

With queues extending around the new Hobbycraft Poole store ahead of her appearance, Harlow Luna White – who has become one of the biggest social media stars of her generation – proved a perfect partner to launch the range with.

“The event at the weekend was a fantastic way to kick off our marketing programme for Crystalverse,” commented John Styring of Curious Universe. “It was incredible to see so many Harlow fans out in force on the day, and with such strong branding and product presence in store, it proved a perfect launch partnership so kids could get hands on with the range. This is just the beginning for Crystalverse, with a tidal wave of PR, digital and marketing initiatives, including a dedicated game launch, hitting over the next few weeks.”

Fusing toy and craft, Crystalverse delivers hours of imaginative play, inspiring a new generation of collectors to express themselves through sparkle. Offering infinite possibilities for creativity and customisation, each pack comes with a unicorn figure, glue, wax crayon applicator, storage tray and thousands of dazzling crystals for the ultimate sparkle makeover.

RECENT ARTICLES

Friday Blog

Have we (finally) found a Brexit benefit … it’s the Friday Blog!

Exclusive: Rick Derr – Letter from America

Hornby unveils new Playtrains High Speed Train Set

Exclusive: Behind the scenes at the Natural History Museum

The Paddington Bear Experience to open in May

The March issue of Toy World is out now

The Toy Trust unveils Midsummer Mayhem

Skillmatics further strengthens UK sales team

Sambro strengthens UK finance team with new hire

Autumn Fair launches new campaign for 2024