Daniel McKay appointed head of digital at Bargain Max

Published on: 13th December 2018

Daniel joins from Ribble Cycles and brings eight years of digital marketing experience to the team. is an online toy retailer specialising in toys and games at great value. Focused on always maintaining a competitive edge, has seen exponential growth year on year with 2017 seeing a 40% year on year increase in sales. Sales are expected to grow at a further 50% for the year 2018.

Speaking to Toy World, Dan said that he’s excited to now be joining the toy industry, and is looking forward to the upcoming trade shows, in particular Toy Fair in January, to meet with suppliers and put faces to names.

In his role, Dan will be responsible for managing the marketing budget, all online marketing activity, and increasing awareness of Bargain Max and its products.

Dan commented: “It’s so exciting to now be a part of such a fun industry, I know that I can transfer my expertise of getting the BargainMax brand out there in front of potential customers. Bargain Max offers such a strong range of products, so I’m looking forward to boosting awareness of them and re-vamping the current brand and advertising.”

To get in touch with Dan, please call 0161 823 2086.


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