Disguise signs multi-year licensing agreement for Poppy Playtime

Published on: 13th June 2023

The new multi-year licensing agreement will cover EMEA and North America for Poppy Playtime, from autumn this year.

The agreement gives Disguise the rights to design, develop and manufacture costumes and costume accessories for the horror survival game, Poppy Playtime, commencing this autumn.

Poppy Playtime, developed by Mob Entertainment, is an episodic horror survival game that immerses players in a sinister tale. Players assume the role of a former Playtime Co. employee, compelled to return to the forsaken toy factory ten years after the mysterious disappearance of its entire staff. While delving into the shadows of the abandoned facility, the only goal is to survive the relentless pursuit of the vengeful toys lurking within.

“Year after year, Disguise keeps expanding its collection of costumes in this ever-growing genre of episodic horror games,” said Tara Cortner, president and GM of Disguise. “As the popularity of this genre continues to surge, we are thrilled to be a part of it. Our passion lies in developing costumes that bring kids, adults and fans into the world of their favourite characters. Poppy Playtime is sure to be a hit this year.”

Mob Entertainment director of Business Development and Licensing, Arsenio Navarro, added: “Poppy Playtime is a pop culture phenomenon with a massive worldwide following and, like other influential brands, has captured the imagination of the masses – inspiring fan fiction, cosplay, music videos, dance challenges and hundreds of hours of game play commentary. Poppy-related content has more than 5b views on TikTok and more than a billion views on YouTube – a true testament to the appeal of the game’s characters and universe and its loyal, ever-growing fan base that spans all ages. We are thrilled to add Disguise as an official licensee to bring the Poppy Playtime universe to life for our fans.”

Disguise boasts an impressive 36-year legacy in the costume and dress-up industry. Over the years, the company has experienced remarkable growth in both domestic and international markets, establishing itself as the global front-runner in design and manufacturing with longstanding relationships with licensors.



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