Crazy Aaron’s has been back for about a year now, with the American-made Thinking Putty continuing to dominate the UK marketplace.

Exclusive UK & Ireland distributor DKB Toys & Distribution has now sold 200,000 tins of Crazy Aaron’s Thinking Putty to its customers just 13 months after bringing the best-selling putty brand back to the territory.

The major sales milestone means Thinking Putty has now made its way into the hands of fans of all ages all across the UK. The innovative product enriches peoples’ creativity, inspiring wonder and curiosity while educating and delighting consumers, who love to bounce, stretch and pop their way to less stress, more creativity and better thinking.

“I am absolutely blown away by the response we’ve had to Crazy Aaron’s,”’ says Chris Lohmeyer, managing director of DKB Toys. “The customer feedback on Crazy Aaron’s has been nothing short of amazing and we are delighted with how its going so far. Our best-sellers include the recently added Honey Hive and Hide Inside Sweet Surprise, the awesome Mini Tins and two of our absolute favourites since launch: Hide Inside Mixed Emotions and Super Scarab.”

DKB Toys launched Crazy Aarons Thinking Putty in the UK with 17 lines back in 2022, quickly adding four additional lines to the Mini Tins range.

Demand for the brand shows no signs of slowing, with DKB promising to continually change up the range so it remains fresh for its customers. Chris adds: “There will always something new, exciting and trendsetting to see.”

To this effect, two brand-new lines are coming to the UK in Q4 2023. While still somewhat under wraps, Toy World can reveal both compounds will guarantee hours of ASMR fun as kids and adults alike discover the multitude of elements within. One is an ‘animal-tastic’ new addition to the Hide Inside range, while the other is bang on trend with colourful confetti to squish and squeeze.