Dyce Games appoints John Adams as UK distributor

Published on: 11th January 2024

The new distribution agreement will see John Adams bolster its games range with Dyce Games’ family-friendly and adult party games titles, which can be viewed at Toy Fair.

Dyce Games has announced that it has appointed John Adams Leisure as the UK distributor of its popular party games for 2024.

Dyce Games creates hilarious and fun 5-star party games for every occasion. The agreement means John Adams Leisure will be able to bolster its party games range with best-selling titles including Hot Seat, Bad Choices, Bad People, Pick Your Poison and The Voting Game.

Dyce Games was founded in 2016 by Mike Lancaster. After years of playing games, Mike created his own. Following the launch of Bad People, which was a huge success, the Dyce portfolio has grown to include many successful family and adult party games that are sold in numerous countries.

Simon Pilkington, group managing director, said: “Dyce Games’ mission is to create fun games that bring friends and families together. This closely aligns with what John Adams stands for. We’ll continue to build upon the awareness and success already achieved in the UK games category, adding our own expertise and growing these excellent brands even further.”

To view the full range, visit John Adams at London Toy Fair on Stand N6.


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