NEWS

Entries for the LovedbyChildren Awards are now open

Published on: 24th August 2023

Now in its 10th year, the popular LovedbyChildren awards sees toys and games rigorously put through their paces by a team of kid testers.

Toy and games suppliers are invited to enter their products for the 10th annual LovedbyChildren Awards.

The popular awards takes a raft of toys, games and kids’ products from across all categories within the industry and hands them over for testing and ranking to the people who love them most – the children themselves. Each company can enter their products in up to three different categories, including:

  • Best Doll
  • Best Soft Toy
  • Best Pre-School Toy
  • Best Toddler Toy
  • Best Educational Toy
  • Best Activity Toy (various age ranges)
  • Best Outdoor Toy (various age ranges)
  • Best Interactive Toy (various age ranges)
  • Best Ride On (various age ranges)
  • Best Role-Play Toy
  • Best Stimulative Toy
  • Best Construction Toy
  • Best Wooden Toy
  • Best Eco-Friendly Toy
  • Best Electronic Toy
  • Best Innovative Toy

Submissions can be made via the www.lovedbychildren.com website, and entries close at midnight on the 8th September.

“It is always so exciting to see such strong brands coming through each year and watching toys be put through their paces,” said LovedbyChildren CEO Tina Summers. We can’t wait to see which products for 2024 are truly Loved by Children.”

The LovedbyChildren Awards 2024 are sponsored by Little Tikes.

As well as the LovedbyChildren Awards, which occur every year, companies can also enter their brand or product into the LBC Tried and Tested programme, which happens all year round. The Tried and Tested Awards are given to brands and products that fit the bill in terms of reliability, innovation and value for money.

For more information on the LovedbyChildren Awards and Tried and Tested Awards click here.

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