Eolo acquires Ywow brands

Published on: 29th January 2024

Eolo Toys has announced the acquisition of a stake of Ywow Brands, which specialises in a diverse range of toys, board games, and pet products.


This partnership marks a significant step towards expanding the already well-performing product ranges to new categories after years of double-digit growth. Founded in 2019, Ywow Brands is a fast-growing company which has developed and marketed products in Games, Puzzles and Pets. Mini Puzzles and food brands Pet toys were No. 1 best-sellers in their relevant categories.

Ywow’s impressive product line-up perfectly complements Eolo Toys‘ existing offerings. This collaboration allows Eolo to expand its portfolio, offering a wider selection of high-quality and imaginative products that cater to a broader audience.

Alex Prieto, Eolo Toys director of fun, said: “We are happy to complete this strategic acquisition and we will support Ywow Brands and its management team to design and develop premium, culturally relevant consumer products to take the business to the next level”.

Michele Rudelli, founder and CEO of Ywow, added: “I was impressed by Eolo’s design and product development capabilities. They understand very well our highly competitive markets and I’m honoured to be part of this project”.

As a testament to the partnership, Ywow’s range will be showcased alongside Eolo Toys’ booth at Nuremberg Toy Fair.

Eolo and the Ywow range can be found at Hall 4A, Booth C-14.


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