The new patented plush reveal brand Biggies is available in the UK via Click Distribution, while international distributors are still being sought.
Eolo Toys‘ new patented plush reveal concept has been a major success at this year’s London and Nuremberg toy fairs, where the company secured multiple deals for the Biggies brand.
Readers who attended the latest trade shows, and enjoyed the Eolo Toys booth’s fun atmosphere, will have noticed the efforts the company is making to position itself as an innovative and creative business always driven by its motto: ‘Keep smiling’. Biggies and Gummymals, among other new developments, are the result of this differentiation.
Much more than a regular plush, Biggies are supersized mega plush toys that offer an appealing, patented unboxing experience. Each toy is enclosed within shaped mystery packaging and comes with a pump used to reveal the character with a fun ‘pop’ effect. The packaging breaks open as the product continues to get bigger and bigger. Pumping and revealing the new Biggies characters provides kids with a fun and unique play experience.
The Biggies characters are covered in soft material. The first wave of Fantasy Mega plush includes a Unicorn, Rabbit, Dragon and Puppy.
Parents will be pleased to discover Biggies are reusable, and can be easily deflated and stored. Repeat play and space-saving were both taken into account by Eolo Toys during the product development process, as regular mega-size plush often takes up a lot of space – inconvenient for families with smaller homes or playrooms.
Biggies distribution has already been confirmed in various markets including the USA, UK, Brazil, Australia, Iberia and UAE, among many others. In the UK, the range will be available via Click Distribution.
Due to the strong uptake and positive reception it has enjoyed so far, Eolo is already planning further investment in product develop which promises to turn Biggies into one of its best-selling brands. Supported by a well-designed marketing plan that will include PR, influencers and digital marketing (both paid media and organic content), plus a TV commercial, Biggies is tipped to become one of the next TikTok viral trends.
To support its customers, Eolo Toys also provides marketing assistance and assets that can be used to promote the Biggies brand on websites and across social media, with marketing activity tailored to each territory.
Eolo Toys continues to seek worldwide distributors who would like to be part of the brand’s success story. Interested parties should contact sales@eolohk.com.
