The new Cutie Pops collection from Eolo blends mini collectibles and keychain plush and will be available in autumn/winter 2024.

Eolo Toys has unveiled what the company is billing as the latest sensation in the world of collectibles and keychain toys. A spokesperson said: “In a dynamic market landscape, Cutie Pops arrives as a breath of fresh air, sparking creativity and imagination among children.”

The plush and soft toys market is on the rise, fueled by children’s growing interest in personalised design and backpack customisation, and the range has been designed in response to these trends. Furthermore, the experience is elevated with a “phygital” presence. The Cutie Land App, with more than 250,000 players and more than 10m games played, offers an interactive playground that seamlessly blends real-world fun and digital world videogames. This innovative approach offers an immersive and enjoyable experience for children.

At the heart of Cutie Pops lies a revolutionary concept: interlocking guinea pig plushies that children can pop together to create unique Cutie Chains. This imaginative play aspect encourages kids to express themselves and customise their accessories, fostering self-expression and creativity.

In response to the ever-growing trend of surprise unboxing, the Cutie Pops character reveal starts with the purchase. The collection features 24 unique characters, with styles ranging from basic designs to gradient patterns, magical themes and special prints, offering countless options to create endless Cutie Chains in combination with accessories.

To explore the enchantment of Cutie Pops, the Eolo sales team can be contacted at sales@eolohk.com.