The online showroom will allow retailers to access the company’s latest product information and watch demonstrations of new lines in the run-up to Christmas.

Epoch making toys is stepping up support to its retailers with the launch of a virtual personalised Show Cloud showroom showcasing its three brands: Sylvanian Families, Aquabeads and Super Mario Toys.

During the pandemic, Show Cloud, the online show room for the toy industry, has proved a useful tool in demonstrating new lines to retailers through live streaming and pre-recorded events.

The platform also hosts a variety of content to help retailers make the most of online opportunities including SKU imagery, video content, product information, POS imagery, planograms and TVCs, ensuring Epoch’s retailers have full access to the latest product information, such as the Sylvanian Families Amusement Land range. It also allows them to prepare ahead of Christmas.

Chris Jones, co-founder of Show Cloud, stated: “We are delighted to be working with Epoch. Using Show Cloud helps to ensure that all of Epoch’s customers have 24/7 access to all the latest brand information for Epoch’s fantastic product range. Epoch is the latest high profile signing for Show Cloud that now boasts over 7,800 toy and licensing industry professionals with user accounts in 103 countries.”

As more and more restrictions are lifted and life returns back to normal, Epoch says it aims to support its high street and independent retailers by providing the maximum amount of assets possible, and with many families enjoying staycations this summer, retailers are gearing up for a strong Q4.