Epoch welcomes new managing director Phil Hooper

Published on: 9th August 2023

Epoch Making Toys is delighted to announce the appointment of Phil Hooper as managing director from 1st September.

Epoch Making Toys

With an extensive career in the toy industry, including more than 12 years with Spinmaster and, most recently, as MD of construction toy firm Plus-Plus UK, Phil officially takes up his new position with Epoch on 1st September.

Phil is Epoch’s latest new senior hire, as the business embarks on a significant period of growth-driving for its brands Sylvanian Families, Aquabeads and Epoch Games. Phil will be responsible for setting the strategic direction and driving continued growth for all divisions within Epoch and joins the senior leadership team.

Shusuke Yamagata, current interim managing director at Epoch, and Epoch HQ executive manager, said: “We’re confident that Phil’s wide experience of the various and important areas of the toy business will be incredibly valuable to his role as MD at Epoch Making Toys. We’re excited to tap into his vast knowledge and welcome him to this significant role.”

Phil commented: “I’m thrilled to be joining Epoch and looking forward to working with the team on strategies to further cement the reputation and sales success of our brands, Sylvanian Families and Aquabeads. Equally, we have extensive plans to grow the Epoch Games brand even further on the back of the success to date with Super Mario.”

For more information about Epoch Making Toys, contact 0208 049 1377 or


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