NEWS

Eugy sales set to exceed £10m by 2024

Published on: 13th September 2023

Brainstorm has announced that its collectible line Eugy remains as popular as ever and is forecast to surpass £10m in revenue.

Since launching in 2019, the eco-friendly craft brand Eugy has steadily grown in popularity with retail sales, in the UK & ROI, due to surpass £10 million by the end of the year. Now instantly recognisable among consumers, Eugy’s longevity as a staple collectible looks promising thanks to new SKUs consistently added to the range.

Distributed exclusively in the UK by Brainstorm, Eugy was created by New Zealand manufacturer Dodoland and more specifically the brainchild of the company’s founder Hoon Kim. Hoon set about creating a sustainable 3D cardboard animal puzzle which connects people to nature and the wild, following a trek to Mount Everest base camp where he saw piles of plastic waste left behind for decades to decompose.

The UK Eugy range now features 58 models with four unique Christmas Eugys. From parrots and penguins to platypus and ptero, there are lots of Eugy animals to collect and create by following a simple number sequence to build a 3D model made from environmentally friendly, FSC accredited card.

Nick Saunders, sales & marketing director at Eugy, commented: “As a company which creates its own brand products, we always look to work with partners who share the same goals and ethos. The team at Dodoland have created something completely unique with Eugy that captures the imagination of everyone who comes across it. The sales have been phenomenal, and we love seeing how our retailers are capitalising on the craze themselves. Thanks to its price point, eco-creds and all-important collectability factor, it crosses multiple retail channels and we are staggered by the response to it year on year.”

New Eugy models will be launched in September and will include the bat and badger, followed by puffin and stingray in October.

Nick added: “Everyone is looking to make more sustainable choices and we think it is important consumers can also be assured that purchasing a Eugy is not just an eco-friendly choice but money from sales of many of the models such as the elephant and gorilla support various wildlife charities around the globe.”

Brainstorm also offers a range of bespoke FSC certified POS for retailers which have also helped to maximise sales in store. Additionally, it offers promotional support for Eugy activity days and is working with a number of retailers across the UK to plan events in Q4 and beyond.

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