Toikido tells Toy World why new property PeaKeeBoo is one to watch in the competitive pre-school space.
In December, Toikido – the IP-driven company behind Piñata Smashlings – announced its second major new property, PeaKeeBoo. This animated series leans into the charm of the classic childhood game, with its unique visuals and celeb narrator making it one to watch in the competitive pre-school space. Johnny Taylor, chief creative officer at Toikido, spoke with Toy World, for its March issue, about why kids and adults alike will be seeking out PeaKeeBoo content when it arrives later this year.
A world away from the colourful, frenetic, high-energy Roblox gaming IP Piñata Smashlings, PeaKeeBoo is a nature-inspired show all about play and friendship. Each episode centres upon three main 2D characters, all of which have the same eyes and facial expressions: Pea, a small, green creature much like their name; Kee, a little bird and Boo, a large, grey boulder-esque shape to whom the concept of hiding is somewhat lost.
Johnny says: “Boo tries to hide very much like young kids try to hide, with this belief that if they themselves can’t see, they also can’t be seen. It’s such lovely, relatable character development and we think kids and their parents will really see a lot of their own everyday lives in it.”
Johnny tells us the characters’ natural surroundings are central to the look and feel of the content as well as the plot of each episode, in which Pea, Kee and Boo take turns hiding among the rocks, twigs and leaves of their world.
PeaKeeBoo is the brainchild of Neil Porter, head of Creative at Toikido; it was also Neil who, alongside Johnny, devised the simplistic yet engaging character designs. Interestingly, Toikido didn’t have its sights set on entering the pre-school IP arena (which as we know, isn’t short of smash-hit IP and top-quality content). Rather, the team simply wanted to create something that both felt different and provided new opportunities for content-hungry kids.
Toikido has partnered with Moonbug Entertainment on PeaKeeBoo, with Moonbug producing the narrative scripts and audio and Toikido taking the helm on in-house animation.
To find out more, read the full article, which featured in the March edition of Toy World Magazine, click here.
