Exclusive: Aqua Dragons are on fire

Published on: 10th August 2023

Aqua Dragons remains a brand of choice among parents and kids, and now new packaging and product developments will save both shelf-space and the planet.

Over the past 28 years, Brainstorm has gained a reputation for developing products and forging supply partnerships that bring exciting and educational toys to children around the world, from gel ant habitats, 2-in-1 globes and torches that project images, to animation kits and craft collectibles.

World Alive’s Aqua Dragons is a prime example of such a partnership, with a product range that truly has mass-appeal. Brainstorm has been privileged to exclusively distribute Aqua Dragons in the UK & ROI for more than 10 years and has plans to keep the products exciting and relevant for each new generation.

In the August issue of Toy World, we explore how the Aqua Dragons brand continues to top the ‘hatch and grow’ category and is one of the highest ranked brands in the science aisle. In the UK & ROI, it ranks as one of Brainstorm’s best-selling brands. It has also continued to expand outside of the UK & Ireland throughout 2023, welcoming multiple new distribution and retail partners in the EU, Americas, Japan, Singapore, Indonesia, China, Hong Kong and even Mongolia.

Amy Holden, the creator of the brand, says: “I truly believe Aqua Dragons is one of the best and most educational children’s product concepts available. I never get tired of seeing the look of surprise and fascination on the faces of people of all ages when I tell them they can create life from the contents of an Aqua Dragons egg sachet and some water.”

Find out all the latest from the brand, including its viral marketing initiatives and a move to sustainable packaging free of single-use plastic, which has been well received for its spirit of eco-responsibilty as well as the fact that the new, impactful packs reduce the shelf space needed for merchandising.

You can read the full article here.



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