Jack Mowbray, sustainability analyst at Eurofins Sustainability Services, explains how the forthcoming New Toy Regulation will help improve toys’ sustainability credentials.

Eurofins Sustainability Services brings together a wide range of the Eurofins network’s sustainability offerings in one place, connecting customers with the relevant Eurofins company to provide solutions to their sustainability needs. Here is what Jack had to say:

“The field of sustainability spans almost all industries and is continuing to grow. However, when it comes to the toy industry, sustainability is still in its infancy. Despite efforts to encourage recycling, plastic reduction, durability and circularity, there is more that can and should be done.

“Sustainability is rooted in environmental responsibility and social well-being, and although there is no universally accepted definition, these core principles are generally agreed upon.

“As understanding of environmental consequences of human activities deepens, consumers are now advocating for the younger generation to be part of a more conscientious future, one that cares for both the planet and the individuals within supply chains. Many parents are striving to make responsible choices from the outset, opting for eco-friendly toys that not only provide enjoyment but also impart subliminal lessons on ecoconsciousness from an early age.

“Though the industry has shown a desire and commitment towards sustainability, through the manufacture of products using recycled materials and re-thinking packaging approaches, sustainability is a sum of multiple factors. Whilst recycling is a good place to start, there are many other important aspects to consider improving, especially in terms of chemical use.”

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