Exclusive: Hunter Price’s transformation

Published on: 14th August 2023

Hunter Price International has seen a major transformation over the last few years. The company has more than doubled in size and has been developing in-house brands.

The consumer products developer has seen staff numbers increase to 75, from about 30 in 2019. This year, Hunter Price has grown its global presence too, pushing into the Australian market and promoting its products at the London Toy Fair, Spielwarenmesse, Spring Fair and Distoy in London. The team also attended the Las Vegas Licensing Expo.

Jeremy Winburn, CEO and co-founder at Hunter Price, says: “We are unrecognisable as a business from where we were before Covid – we have changed a lot since then. We’ve doubled in size in terms of output. We’ve been very lucky to have incredible talent within the company and we’ve departmentalised the business as a result.”

Hunter Price supplies fidget, sensory and pocket money toys to some of the largest stores across the UK such as Smyths, The Range, B&M, WHSmith and The Works, while new licensing partnerships introduced this year include Paw Patrol, Peppa Pig and Crayola.

To read about these new licensed products as well as the company’s in-house brands, click here to view the full feature from our August Toy World issue, or go to our website’s back issues section to see the full magazine.


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