Exclusive: introducing Xplore Distribution

Published on: 8th September 2023

Xplore already has a broad selection of brands in its portfolio, with the capacity to provide international manufacturers with full sales and distribution support within the UK.

Just weeks into its official launch, Xplore Distribution has secured top retail partners and signed exclusive distribution deals with international toy companies for the various markets that include the UK and Ireland.

The company was set up by experienced industry stalwart Ravi Mashru, and his team Pritesh Davé and Katrina Daley. Ravi, who is CEO, has 15 years of industry experience, while Sales directors Pritesh and Katrina each have 10 years’ experience under their belts.

Xplore is working on introducing a number of international brands to the UK market where the team has signed multiple exclusive deals, including with Eolo Toys to launch its Battle Cubes brand in spring/summer 2024. The company will also be representing Kids Licensing – a Stationery, Tech, Pocket Money and Back-to-School business based in Spain. Xplore will distribute the company’s products across UK, Europe, the Middle East and South Africa. Many other partners are also on board, and a full list of products within Xplore’s portfolio will be available to view on the company’s new website.

With a focus on bringing new and interesting brands to market, Ravi explained: “We want to offer our services to manufacturers looking to go into UK distribution. We also have our Xpand EU and Xplode USA divisions, offering distribution over those two continents as well as in the Middle East and South Africa. We’ve got the reach in each of these key markets – we already have people on the ground, working on multiple brands. These territories include Germany, France, Spain, Nordics, Italy, Middle East and USA.”

Retailers and manufacturers can meet the Xplore team, which will be visiting upcoming toy exhibitions including London, New York and Nuremberg, while its broad portfolio is also on permanent display in the company’s Leicester showroom.

Pritesh added: “We have built strong relationships with our manufacturing partners and have strength and depth when it comes to sourcing – whether that’s a product at a certain price or a particular licence.”

To find out more about the company’s services, which – in addition to sales – also include an established e-commerce division and a network of warehouses, read the full article, which appeared in the September edition of Toy World, here.

Readers can also email Pritesh on


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