Exclusive: Making the most of Spring Fair

Published on: 31st January 2024

Soraya Gadelrab tells Toy World what visitors can expect from Spring Fair, why sustainability continues to be a key focus and how upgrades to the show’s content will provide an even better experience.

Spring Fair

“The interest from toy exhibitors has been great, a real eclectic mix of companies looking to meet buyers,” says event director, Soraya, when asked how the Kids, Toys & Play sector is shaping up for 2024 compared to previous years. “Toys are very much a focus at Spring Fair. Home to the finest, most magical children’s toys, gifts and gadgets, buyers can tap into the hottest play trends and captivating Christmas hits in the Kids, Toys & Play sector. They can check out Keel Toys, Wild Republic, Hippychick, Gibsons, Wilton Bradley, Plus Plus and many more.”

A number of brand-new exhibitors are also making the trip to Birmingham, according to Soraya, with brands making their Spring Fair debut to include BTL Diffusion with CloudB, Baby to Love, Big Little Friends, Reydon Sports and Tiny Tickers.

With the Licensed category a real bright spot in the UK toy market – one of few categories that experienced growth in a challenging 2023 – buyers attending Spring Fair will also be able to view the latest toys based upon hot properties including Paddington and Peppa Pig, which will be brought to life at the show by exhibitors including Ty UK. The Noble Collection will be showcasing its new range of Minecraft products, such as collectible replicas and chess sets, while a range of Disney, Marvel and Universal soft toys, inflatables, games, novelties and stationery will be presented by Whitehouse Leisure. Consumer product lines based on many of the best-known kids’ properties can be discovered across the show in multiple sectors: music to the ears of retailers looking to boost their licensed sections with complementary product.

Spring Fair has partnered with Hasbro to celebrate Peppa Pig’s 20th anniversary. Visitors are invited to join Peppa’s Party on Monday 5th and Tuesday 6th February for drinks, cake and the unveiling of the character’s new dress. Soraya also urges visitors not to miss Kids First, a dedicated space that champions newly launched brands.

To read the full feature with Soraya, which appeared in the February edition of Toy World, click here.


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