This month, American toy store owner Rick looks ahead to predict what a profitable Indie Toy Shop might look like in 5-10 years’ time.

“Big retailers and major companies pay consultants a lot of money to predict the future. Do they know any more than those of us that are in the business and have actually been in the trenches every day for years?  I think not. So, without charging you any money or fees, here is my vision of the future…

“Let me first set some background before diving into this vision. Suppliers estimate that the US indie toy market has dwindled over the years from several thousand pure toy stores to less than 1200. This does not include gift shops, museum stores, value channels, drug stores and convenience stores, all of which also sell toys. In fact, toys have sprung up everywhere, including in home improvement stores and truck stops selling food and petrol. Everyone wants toys!”

Rick has been telling us all about his focus on learning MESH (mental, emotional and social health) skills in toys and more recently to becoming a Certified Play Expert. He believes that this can help indie retailers to stand out and, most importantly, help people to find toys that are right for their needs.

He said: “Investing in team members as Certified Play Experts means associates will feel better about their retail job and the higher purpose of making an impact in their community, child by child. Sharing with customers that your store is a Certified Play location gives credence to your expertise.

“These CPEs then act as a firewall against the outside forces of competition, especially online. If you help a mother or grandparent just one time to find that perfect item or recommend toys and games to build skills in the future, you will have a customer for life.”

To read Rick’s full article, which appeared in the November edition of Toy World, click here.