Exclusive: Scopely reveals what makes Stumble Guys a success

Published on: 15th January 2024

Toy World spoke to Naz Amarchi-Cuevas, Scopely’s senior vice president and general manager, to discuss what makes Stumble Guys, one of the Top 10 most downloaded apps in the world, such a success. 

Naz tells us that Scopely is one of the global leaders in free-to-play games and is now the No. 1 mobile games company in the US. “We’re home to one of the most diverse portfolios of games today, including Stumble Guys, Marvel Strike Force, Star Trek Fleet Command, and our newest game Monopoly Go!, one of the most successful mobile game launches ever,” she explains.

Stumble Guys has built a massive following, staking its claim as one of the Top 10 most downloaded apps in the world in 2022. The game is enjoyed by tens of millions of players every week and is one of the most played games in 50+ countries.

“It’s a Gen-Z sensation,” adds Naz. “I always think that behind every beloved brand and IP there is a secret – emotion. Our game surprises and excites players every day because it is constantly refreshed with new monthly content full of emotion. The thrill of winning after many rounds of intense competition through our unique levels is incomparable, and it’s an absolute blast no matter your skill level.”

Scopely is looking for partners around the world that align with the Stumble Guys audience and values. The company is delighted with its partnership with P.M.I. Kids World, which is transforming the fan-favourite characters into a colourful and creative toy line. Other key areas that Scopely’s interested in exploring include Apparel, Home Goods, Board Games, Food & Beverage and Back-To-School, to name a few. However, it is open to other categories that will resonate with its player community and allow it to experience the Stumble Guys IP in new and unexpected ways.

To read more about what Stumble Guys offers licensees and what to expect from both Scopely and Stumble Guys, click here.


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