Toy World takes a look at what is coming to Outdoor Toys in 2024, as well as how suppliers are approaching the summer season after a challenging 2023.
Punxsutawney Phil, the American groundhog celebrity, gave people reason to celebrate when he didn’t see his shadow this past Groundhog Day. Although this might be a US tradition, the sentiment of having an early spring, rather than six more weeks of winter, is something that everyone around the world can relate to. Here in the UK, children and adults alike are ready for warmer weather, to escape the gloom, shed their winter coats and spend hours in the sun once more. The industry has risen to the challenge, creating a plethora of outdoor toys to satisfy children of all ages.
Bubbles are in the air in 2024, with a number of suppliers highlighting bubbles in their portfolios for the year. Funrise’s Gazillion Bubbles is celebrating its 20th anniversary and new items launching will include the Double Bubble Blaster and the Roaring Rex Blaster. AB Gee has announced the Fubbles No-Spill and the Fun-Finiti Bubble Machine. Both ensure maximum fun with no messy spills and are perfect for active play.
We hear about the latest products from Simba Smoby and Little Tikes, with the Smoby Activity Wall and Little Tikes’ bestselling Fountain Factory Water Table and the Build and Splash Water Table, all combining building and water play with endless fun.
MV Sports has launched over 150 brand-new or refreshed products already this year, and highlights its Stitch range of wheeled toys for its ‘cool Hawaiian colourways and decoration’. The new range of Squishle Scooters was also a big hit with customers, along with new light-up 10” Balance Bikes.
Hy-Pro showcased its patented Zinc Flyte 2-in-1 scooter suitcase, and new for 2024, Zinc has launched two new additions to its light-up range, with the Zinc T-Motion Sunshine and the Zinc Dazzle Big Wheel scooter.
Reydon Sports is excited for the launch of the Nerf Howler, part of the Nerf range for which Reydon has secured the UK & Ireland distribution.
To read more about the latest products across the category, as well as industry professionals’ reflections on the past year and their mitigation strategies for 2024, click here for the full article.
