The Linked Partnership programme covers six key modules from Essential Selling Skills, Key Account Management through to Sales Management.
Graham Gardiner, former Rubies commercial director, has recently launched a training company known as Linked Partnership. Using his experience and knowledge from many years in the toy and FMCG Industries, the business is focused on providing expert advice, support and involvement on several core business disciplines.
The highest demand which the business is receiving comes from companies seeking support to train sales teams, with the aim of helping to improve productivity. Sales provides the revenue which is the lifeblood of any business, and a well-trained sales team will outsell its competitors, at the same time building relationships for future business.
To be successful in the sales world, salespeople need diverse skills. People are chosen for entry-level sales jobs based on their potential and natural characteristics, which creates a need to fine-tune their skills – this is where sales training comes in. With professional training, sales teams can learn the skills and techniques that help them become better salespeople. By incorporating sales training into a business, entrepreneurs will improve their sales team and their sales process, and ultimately their company will record drastic improvements.
The Linked Partnership programme covers six key modules from Essential Selling Skills, Key Account Management through to Sales Management. Each module can be run individually or as part of an employee development plan. The programme is designed to train individuals instead of simply teaching them. While teaching is more theoretical and abstract, training is more hands-on and practical. Teaching seeks to impart knowledge and provide information, while training is intended to develop and embed skills and abilities, and that’s why all training is done face to face and not online.