NEWS

Funrise outlines Gazillion Bubbles campaign fixtures list

Published on: 2nd April 2024

Funrise is gearing up to start its ambitious Gazillion Bubbles Premier League LED campaign and has announced which fixtures will be advertising the brand.

Gazillion Bubbles

Nine fixtures have now been confirmed where the Gazillion LED brand placement will be shown. These fixtures are spread throughout the month of April, consolidating the media impact to make a big statement for Funrise‘s Gazillion brand as it celebrates its 20th year anniversary.

The campaign will help to raise the awareness, profile and exposure of the Gazillion brand to millions of football fans, especially with families and dual viewing of live TV games at home with children.

The added media value doesn’t stop with the live TV broadcast, as highlight shows such as Match of The Day, and short form highlight clips posted by Sky Sports and TNT Sports on YouTube will garner millions of views, further exposing the Gazillion brand across multiple platforms. Included in the campaign are two West Ham fixtures, offering a great synergy with the Gazillion brand.

Gazillion was the No. 1 bubble brand last year, according to Circana, with the 2-litre standard solution the No. 1 item within the bubbles segment last year. Gazillion is having a strong start to the year, with the 2-litre standard solution also the No. 1 bubble solution item on Amazon, also ranking just outside the top 100 toys in all toys and games on Amazon.

“We are really looking forward to the start of the Premier League LED campaign,” said Mayur Pattni, Marketing manager Europe. “There are some really solid games and millions of eyeballs that our Gazillion branding will be exposed to. We have three Liverpool games as well as a Manchester City game. Both teams are competing for the Premier League title, where the live TV games will garner millions of viewers and exposure for Gazillion, with both teams having more 100m followers on social media. This offers great exposure if any highlights clips are posted that feature Gazillion. Placing the branding on Premier League games is a great way to establish the premium brand placement of Gazillion. This will really help us build some momentum and excitement around the brand, and hopefully consumers will recall Gazillion as the go to bubble brand.”

Details of the Premier League fixtures for the Gazillion LED campaign:

  • Nottingham Forest v Fulham Tuesday, 2nd April 7:30pm on TNT Sports
  • West Ham United v Tottenham Hotspur Tuesday, 2nd 8:15pm on TNT Sports
  • Bournemouth v Manchester United Sunday, 14th 4:30pm on Sky Sports
  • Everton v Nottingham Forest Saturday, 20th 1:30pm on Sky Sports
  • Fulham v Liverpool Sunday, 21st 4:30pm on Sky Sports
  • Everton v Liverpool Wednesday, 24th 8pm on Sky Sports
  • Brighton and Hove Albion v Manchester City Thursday, 25th 8pm on Sky Sports
  • Everton v Brentford Saturday 27th 5:30pm on Sky Sports
  • West Ham United v Liverpool Saturday, 27th 1:30pm on TNT Sports

RECENT ARTICLES

Tomy appoints Julie Gwaltney vice president of Toy Division

Exclusive: BTHA celebrates 80 years

The Fence Club celebrates record fundraising achievements

Toynamics welcomes new national account manager

Lego unveils two new Parisian-inspired sets

Trends UK wins three The UK Marketplace Awards

Penguin Ventures and Orchard Toys extend Peter Rabbit licence

Wow! Stuff to distribute Magna-Tiles in the UK

Sambro International achieves King’s Award for Enterprise

Exclusive: Exploring the toy market in India