Funrise will introduce Furlings to the market, a new interactive companion toy which is set to launch later in 2024.

Funrise will be entering the interactive companion segment later this year with its all-new brand, Furlings. The company reports that retailers were impressed with the products at both Nuremberg and the London Toy Fair, with one mentioning it was one of the best things they had seen during Toy Fair.

Consumers can expect a feature-rich, interactive companion toy that leans heavily into innovation and is packed with what Funrise describes as ‘fur-mazing wow features’. Furlings will launch later this year and marketing is promised to be a major pillar in the launch. Funrise tells Toy World, it will “go all out” with a heavyweight marketing campaign comprised of multiple levers to create major demand for Furlings.

“Furlings is shaping up to be one of our biggest launches in recent years, and we are going to put all our weight behind it to make it an absolute must-have toy this Christmas”, said Mayur Pattni, Marketing manager Europe at Funrise.

Furlings was revealed alongside a host of other new brands at London Toy Fair, including a craft meets fashion doll range that also sparked interest from retailers during the September 2023 LA show and recent UK previews.